DIESEL Distressed Grunge Sweatshirt M

DIESEL Distressed Grunge Sweatshirt. A beautifully distressed, deformed pullover with open shoulders by DIESEL. It features open shoulders with frayed hems and ripped details on the right shoulder. Tiny poked holes are scattered all over the sweatshirt, giving it everyone’s favorite “I don’t give a fuck about what my co-workers think about me”-look.

Size: M

Measurements: Length 57,5cm / Width 53,5cm / Shoulder Width 48cm / Sleeve Length 51 (the sleeves are short because the shoulders are open)

Condition: Excellent

Country of manufacture: Bulgaria

Material: 100% Cotton

Denim used to be known as a sturdy material used for workwear (ex. Levi’s), but during the 80s denim jeans and jackets became an essential part of casual fashion as well as streetwear (Marithé+François Girbaud) with many designers experimenting with alternative ways of processing denim and defining the shapes. We can thank Diesel founder Renzo Rosso for this. He sought to popularize denim and implement it in modern fashion. The majority of Diesels ‘success is most likely due to their creative marketing – which actually has a few things in common with Comme des Garçons’ approach – e.g. Diesel made a campaign in 1997 that showed what were supposed to be North Koreans reading newspaper ads with Diesel denim on the front page. Controversial and ignorant? Yes… but it seems to have worked.

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