Hysteric Glamour “Have Fun” 90s T-Shirt

Color: Black & pink (Color Codes: #000000 & #C73CA5)

Size: S-M

Measurements: Length 58cm / Width 39cm / Shoulder width 34cm / Sleeve length 17cm

Condition: Good – faded over time.

Country of manufacture: Japan

Material: 100% Cotton

In the second half of the 20th century, a new individualism began to flourish in Japanese youth. Subcultures emerged daily as young people began to demand their right to personal identity. After World War II, U.S. military bases had been set up from Okinawa to Aomori, bridging the gap between American and Japanese fashion. Many young people were eagerly interested in American design, music, and lifestyle. Although Hysteric Glamour came into being long after the rise of Japanese U.S.-inspired subcultures, it is a clothing brand of the same mold. Hysteric Glamour is in fact a counter-culture to the anti-fashion of Comme des Garçons and Yohji Yamamoto, which were in every way characterized by far darker avant-garde appearances than those of Hysteric Glamour. In many ways, the emergence of Hysteric Glamour is very similar to that of Number (N)ine, which is also a clothing brand in the spirit of Americana. Both clothing brands are rather strange imitations of American clichés, but while Number (N)ine draws parallels to punk and grunge culture, Hysteric Glamour is inspired by slightly less sophisticated references: such as cars, porn, baseball caps, comics, and psychedelia, but ironically, punk finds its way in there, and in that way Hysteric Glamour is a father figure to punk-inspired Japanese brands such as UNDERCOVER and Number (N)ine, and the Japanese punk scene in general. Hysteric Glamour was founded in 1984 by Nobuhiko Kitamura.